AI and Data

Embedding Intelligence Creating Real Value

AI and data can unlock powerful new capabilities, but only when applied with purpose. We help organisations embed intelligence into products, services and workflows in ways that deliver measurable value and fit enterprise realities.

Woman working at night with reflections of lights off the glass
Woman working at night with reflections of lights off the glass
Woman working at night with reflections of lights off the glass

Applied Intelligence

AI is firmly on the executive agenda, yet many organisations struggle to move beyond experimentation. Pilots often fail to translate into real impact because they are disconnected from core products, processes and operating models. We help enterprises move from curiosity to confidence by focusing on where intelligence genuinely improves outcomes.

From opportunity to delivery confidence

We take a product-led approach to applied intelligence. Working with onshore, multidisciplinary teams, we identify high-value opportunities, validate them quickly and integrate intelligence safely into live environments. This ensures progress without unnecessary risk.

Woman Developer Coding
Woman Developer Coding
Woman Developer Coding
Developers working around a table
Developers working around a table
Developers working around a table

Designing intelligent customer experiences

AI enables more natural, responsive interactions, but experience design still matters. We design intelligent experiences that combine conversational and visual interfaces where appropriate, improving usability, trust and engagement without over-automation.

Personalisation grounded in real context

By embedding intelligence into customer journeys, organisations can respond to needs in real time and make better decisions. We help teams apply data and intelligence responsibly to deliver relevance, not noise.

Coding on a macbook
Coding on a macbook
Coding on a macbook
Digital image of code on a screen with windows floating windows
Digital image of code on a screen with windows floating windows
Digital image of code on a screen with windows floating windows

Intelligence that supports delivery, not replaces it

AI can enhance how products are built, but it does not remove the need for sound engineering and product thinking. We use automation and intelligent tooling to improve quality, consistency and speed, while keeping accountability with experienced teams.

Tom Shepherd and Mark Simpson Consulting
Tom Shepherd and Mark Simpson Consulting
Tom Shepherd and Mark Simpson Consulting

A practical, trusted delivery partner

Applying intelligence in enterprise environments requires trust, clarity and discipline. We focus on reducing friction in both delivery and collaboration so teams can stay focused on outcomes.

Close collaboration

Work with us remotely or face-to-face at our Birmingham headquarters.

Flexible engagement

We support both short-term delivery and long-term partnerships, without forcing multi-year commitments.

Clear ownership

You retain full ownership of your product, code and IP, with no restrictions or hidden dependencies.

Close collaboration

Work with us remotely or face-to-face at our Birmingham headquarters.

Flexible engagement

We support both short-term delivery and long-term partnerships, without forcing multi-year commitments.

Clear ownership

You retain full ownership of your product, code and IP, with no restrictions or hidden dependencies.

Close collaboration

Work with us remotely or face-to-face at our Birmingham headquarters.

Flexible engagement

We support both short-term delivery and long-term partnerships, without forcing multi-year commitments.

Clear ownership

You retain full ownership of your product, code and IP, with no restrictions or hidden dependencies.

How we support enterprise delivery

Each capability supports a different part of our Intelligence Framework, helping enterprises move from complexity to confidence.

Development

Turn clarity into customer-ready products

Deliver products that prove value early and scale confidently.

Modernisation

Modernise without disrupting what works

Reduce risk and unlock progress by evolving legacy systems with confidence.

Integration

Connect systems without adding complexity

Create clean, resilient integrations that support scale and growth.

Advisory

Align direction and deliver with confidence

Strategic guidance to align direction, teams and long-term delivery.

Explore how these capabilities come together in our Intelligence Framework.

Case Studies

See strategic product leadership in practice

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Get in touch

Ready to achieve AI advantage?

Turn AI ambition into products that deliver measurable business impact with confidence.

No obligation. A focused conversation to explore where AI can create real advantage in your organisation.

Get in touch

Wave Background

Get in touch

Ready to achieve AI advantage?

Turn AI ambition into products that deliver measurable business impact with confidence.

No obligation. A focused conversation to explore where AI can create real advantage in your organisation.

Get in touch

Wave Background

Get in touch

Ready to achieve AI advantage?

Turn AI ambition into products that deliver measurable business impact with confidence.

No obligation. A focused conversation to explore where AI can create real advantage in your organisation.

Get in touch