Turn AI ambition into
Enterprise-ready products

Products that solve real problems and unlock new opportunities

Products that solve real problems and unlock new opportunities

We are a technology consultancy that builds custom AI products for large enterprises, helping leaders move beyond experimentation and deliver measurable business impact.

We are a technology consultancy that builds custom AI products for large enterprises, helping leaders move beyond experimentation and deliver measurable business impact.

Trusted by enterprise leaders for over 30 years of custom software delivery.

Business leaders want AI impact across their enterprise, but progress keeps stalling

Most leaders know disruptive technologies like AI can reshape their enterprises, but progress is blocked at every stage.

We help enterprises break through innovation paralysis and move beyond PoC to production-ready custom AI products.

Enterprises shouldn’t have to gamble to get value from AI.

AI investment should deliver predictable, measurable outcomes, not uncertainty and stalled progress.

Most leaders know disruptive technologies like AI can reshape their enterprises, but progress is blocked at every stage.

We help enterprises break through innovation paralysis and move beyond PoC to production-ready custom AI products.

Enterprises shouldn’t have to gamble to get value from AI.

AI investment should deliver predictable, measurable outcomes, not uncertainty and stalled progress.

Legacy barriers to change

  • Existing IT foundations aren’t designed to support modern AI use cases

  • Architecture prevents re-engineering processes and user experiences

  • The potential is understood, but the foundations can’t support it

The business impact gap

  • The vision isn’t clear enough to guide delivery

  • Value isn’t defined early

  • ROI is uncertain or only visible after significant spend

Concept-to-production failure

  • Business, Product, and IT teams misaligned on goals, language, and priorities. Too many initiatives stall at Proof of Concept

  • Scaling is blocked by operational readiness, risk, and business acceptance

  • Innovation never becomes a real product

Feel trapped between ambition and reality

  • There’s pressure to move fast, but hesitation to commit:

  • Fear of backing the wrong approach

  • Growing frustration as progress stalls

  • Increasing skepticism from the business

Challenge isn’t just technical, it’s human

  • The impact of AI on roles isn’t clear

  • Change feels threatening, not enabling

  • Defensive behaviour slows momentum and adoption

Legacy barriers to change

  • Existing IT foundations aren’t designed to support modern AI use cases

  • Architecture prevents re-engineering processes and user experiences

  • The potential is understood, but the foundations can’t support it

The business impact gap

  • The vision isn’t clear enough to guide delivery

  • Value isn’t defined early

  • ROI is uncertain or only visible after significant spend

Concept-to-production failure

  • Business, Product, and IT teams misaligned on goals, language, and priorities. Too many initiatives stall at Proof of Concept

  • Scaling is blocked by operational readiness, risk, and business acceptance

  • Innovation never becomes a real product

Feel trapped between ambition and reality

  • There’s pressure to move fast, but hesitation to commit:

  • Fear of backing the wrong approach

  • Growing frustration as progress stalls

  • Increasing skepticism from the business

Challenge isn’t just technical, it’s human

  • The impact of AI on roles isn’t clear

  • Change feels threatening, not enabling

  • Defensive behaviour slows momentum and adoption

Legacy barriers to change

  • Existing IT foundations aren’t designed to support modern AI use cases

  • Architecture prevents re-engineering processes and user experiences

  • The potential is understood, but the foundations can’t support it

The business impact gap

  • The vision isn’t clear enough to guide delivery

  • Value isn’t defined early

  • ROI is uncertain or only visible after significant spend

Concept-to-production failure

  • Business, Product, and IT teams misaligned on goals, language, and priorities. Too many initiatives stall at Proof of Concept

  • Scaling is blocked by operational readiness, risk, and business acceptance

  • Innovation never becomes a real product

Feel trapped between ambition and reality

  • There’s pressure to move fast, but hesitation to commit:

  • Fear of backing the wrong approach

  • Growing frustration as progress stalls

  • Increasing skepticism from the business

Challenge isn’t just technical, it’s human

  • The impact of AI on roles isn’t clear

  • Change feels threatening, not enabling

  • Defensive behaviour slows momentum and adoption

You need a partner who can turn ambition into products that deliver real outcomes.

You need a partner who can turn ambition into products that deliver real outcomes.

We’ve worked alongside enterprise leaders long enough to understand why this is so hard in practice.

Too often, innovation is constrained by legacy systems, unclear value, delivery risk, and cultural resistance, leaving leaders stuck between what’s possible and what’s practical.

GW is a technology consultancy specialising in building custom, innovative products for large enterprises, helping them solve critical business problems and unlock new opportunities. We sit in the space between large system integrators and small boutiques, combining the depth, reliability, and long-term partnership enterprises expect with the speed, agility, and innovation they need. We take end-to-end ownership of the products we build, because enterprises don’t need more projects, they need outcomes they can rely on.

By blending deep client insight with technical brilliance, our onshore, co-located teams simplify the complexity of enterprise software and deliver solutions that are lean, groundbreaking, and built to last. Our role is to restore belief, possibility, and trust in technology, reconnecting IT with business ambition and enabling leaders to move boldly again.

30+ years delivering bespoke enterprise software

Long-term client partnerships with an average retention of 11 years

We believe technology should empower, not constrain.

With the right partner and a clear approach, AI ambition can become a genuine competitive advantage.

A clear, enterprise-ready path from AI ambition to AI Advantage

Achieving AI advantage takes more than choosing the right technology.

Sustainable AI advantage requires more than good ideas or clever models. It depends on six foundations working together — across strategy, people, delivery, assets, operations, and product.

We design every engagement around these foundations to ensure AI moves beyond PoC and delivers real, measurable outcomes.

AI Advantage

This is how we help you achieve enterprise outcomes with confidence before committing at scale.

A Proven Path to Enterprise Products

Our framework gives you a clear, confident path from idea to product. Each stage reduces risk, aligns stakeholders and accelerates delivery, ensuring your product is shaped by real users, validated with data and engineered to enterprise standards.

01

01

AI Roadmap
1-2 days

Clarity before commitment

Identify where AI creates real advantage before investing.

AI Roadmap
1-2 days

Clarity before commitment

Identify where AI creates real advantage before investing.

02

02

Intelligence Blueprint
2 WEEKS

From ambition to delivery-ready direction

Define what to build and how to deliver safely.

Intelligence Blueprint
2 WEEKS

From ambition to delivery-ready direction

Define what to build and how to deliver safely.

03

03

Validated Product
6 weeks

From direction to a real product you can trust

Build & validate a real product delivering measurable impact.

Validated Product
6 weeks

From direction to a real product you can trust

Build & validate a real product delivering measurable impact.

04

04

Enterprise-Ready Product

From validated success to sustained advantage

Scale and evolve products into sustained enterprise advantage.

Enterprise-Ready Product

From validated success to sustained advantage

Scale and evolve products into sustained enterprise advantage.

launch

launch

A staged path to custom AI product delivery

Our framework gives you a clear, confident path from idea to product. Each stage reduces risk, aligns stakeholders and accelerates delivery, ensuring your product is shaped by real users, validated with data and engineered to enterprise standards.

A staged path to custom AI product delivery

Our framework gives you a clear, confident path from idea to product. Each stage reduces risk, aligns stakeholders and accelerates delivery, ensuring your product is shaped by real users, validated with data and engineered to enterprise standards.

A staged path to custom AI product delivery

Our framework gives you a clear, confident path from idea to product. Each stage reduces risk, aligns stakeholders and accelerates delivery, ensuring your product is shaped by real users, validated with data and engineered to enterprise standards.

The difference between AI initiatives that stall, and AI advantage

Stalled progress, wasted investment, and growing scepticism across the business.

Board Room
Board Room
Board Room

Starting with technology before defining the business problem

Developer Coding
Developer Coding
Developer Coding

Treating AI as a siloed “innovation” initiative rather than a core capability and embedded in their products

Woman wearing tech glasses
Woman wearing tech glasses
Woman wearing tech glasses

Building disconnected proofs of concept that never integrate into the enterprise

Woman looking at metrics on the computer
Woman looking at metrics on the computer
Woman looking at metrics on the computer

Waiting for “perfect” data or foundations before delivering any value

Developer coding on multiple screens
Developer coding on multiple screens
Developer coding on multiple screens

Making architectural assumptions without fully understanding the environment

Man working on his laptop with data overlayed
Man working on his laptop with data overlayed
Man working on his laptop with data overlayed

Lacking a clear long-term vision for how AI will evolve and scale

AI Advantage

Your ability to leap beyond competitors by turning AI into a real, repeatable business advantage.

AI Advantage

Your ability to leap beyond competitors by turning AI into a real, repeatable business advantage.

AI Advantage

Your ability to leap beyond competitors by turning AI into a real, repeatable business advantage.

What our clients say...

Trusted by enterprise leaders to deliver custom products for over 30 years.

Long-term partnerships. Innovation that delivers. Measurable outcomes.

“What impresses me most is GW’s ability to translate complex challenges into something grounded, relevant, and actionable without hype. They understand our organisation, our people, and the nuances of how we operate.”

Martie Van Velsen

Global Director, Atradius

What our clients say...

Trusted by enterprise leaders to deliver custom products for over 30 years.

Long-term partnerships. Innovation that delivers. Measurable outcomes.

“What impresses me most is GW’s ability to translate complex challenges into something grounded, relevant, and actionable without hype. They understand our organisation, our people, and the nuances of how we operate.”

Martie Van Velsen

Global Director, Atradius

What our clients say...

Trusted by enterprise leaders to deliver custom products for over 30 years.

Long-term partnerships. Innovation that delivers. Measurable outcomes.

“What impresses me most is GW’s ability to translate complex challenges into something grounded, relevant, and actionable without hype. They understand our organisation, our people, and the nuances of how we operate.”

Martie Van Velsen

Global Director, Atradius

Trusted by enterprises to deliver complex outcomes, decade after decade

With over 30 years in business and an average client relationship of 11 years, we’re trusted by enterprises to deliver complex outcomes and sustain value long after launch. This is what happens when ambition is matched with the right partner and a proven approach.

Get in touch

Ready to achieve AI advantage?

Turn AI ambition into products that deliver measurable business impact with confidence.

No obligation. A focused conversation to explore where AI can create real advantage in your organisation.

Get in touch

Get in touch

Ready to achieve AI advantage?

Turn AI ambition into products that deliver measurable business impact with confidence.

No obligation. A focused conversation to explore where AI can create real advantage in your organisation.

Get in touch

Get in touch

Ready to achieve AI advantage?

Turn AI ambition into products that deliver measurable business impact with confidence.

No obligation. A focused conversation to explore where AI can create real advantage in your organisation.

Get in touch

Not ready to speak yet?

Start building clarity with our Intelligence Blueprint.

Your practical guide to defining direction, prioritising opportunities and building a clear, actionable roadmap for AI transformation.

Not ready to speak yet?

Start building clarity with our Intelligence Blueprint.

Your practical guide to defining direction, prioritising opportunities and building a clear, actionable roadmap for AI transformation.

Not ready to speak yet?

Start building clarity with our Intelligence Blueprint.

Your practical guide to defining direction, prioritising opportunities and building a clear, actionable roadmap for AI transformation.