Event

AI Innovation Theatre Is Quietly Destroying Enterprise Value 

Tuesday 22nd September 2026, The Fable, London

Event

AI Innovation Theatre Is Quietly Destroying Enterprise Value 

Across every enterprise, a new type of leader is emerging. Responsible for growth, innovation and performance. Accountable for results, not just ideas. Expected to move fast, but without breaking what already works. They sit between business ambition and technical reality. And that’s exactly where things get difficult.

Stop Measuring AI Activity. Start Measuring Business Value.

A private executive session for Senior Business Leaders

AI investment is accelerating across every industry. Yet many organisations still struggle to answer a simple board-level question:

What measurable business value are we creating?

Join us for a practical executive discussion on how leading organisations are aligning AI investment to commercial outcomes, reducing complexity and building sustainable competitive advantage.

The challenge facing leadership teams

Many organisations are experiencing:

  • Growing AI investment with unclear ROI

  • Multiple teams solving the same problem

  • Increasing technology complexity and technical debt

  • Pressure from boards to demonstrate business value

  • Innovation activity without measurable commercial impact

How many of these questions can you answer?

  • Which initiatives should be expanded, paused or stopped?

  • Can you prove which AI investments are delivering measurable business value?

  • Are departments solving the same challenge multiple times?

  • Is AI reducing complexity, or creating more of it?

  • What will truly differentiate your organisation when everyone has access to the same technology?

If these questions resonate, this session is for you.

What You'll Take Away

Strategic clarity

  • Why many AI programmes fail to deliver enterprise value

  • How competitive advantage is shifting from technology to organisational capability

A practical prioritisation framework

  • How to focus investment on initiatives that deliver measurable outcomes

  • How to identify and eliminate innovation theatre

Actionable leadership tools

  • Reduce fragmented innovation without slowing progress

  • Build organisational capability that scales

  • Create the foundations for sustainable competitive advantage

Who should attend

This session is designed for:

  • CEOs

  • Managing Directors

  • Chief Digital Officers

  • Chief Transformation Officers

  • CIOs and CTOs

  • Strategy and Operations Leaders

Attendance is limited to senior leaders responsible for organisational performance, transformation, and growth.

This discussion is designed for leaders responsible for growth, transformation, and organisational performance. 

No product demonstrations. No vendor presentations. No AI hype.

Just practical thinking, proven experience and a leadership system for turning technology investment into measurable business value.

If you're responsible for ensuring technology investment delivers measurable business outcomes, reserve your place today.

Stop measuring activity. Start creating value.

Back to Events

Date: 22nd September
Time: 8:30-10:30am 
Venue: The Fable, London

Complete the form and we will email you the link.

Contributors

Tom Shepherd

Tom Shepherd

Business Development Director

Tom Shepherd 

Director of Business Development 

Tom helps enterprise organisations connect technology investment with measurable commercial outcomes by aligning strategy and delivery around business value. 

Mark Simpson

Mark Simpson

Chief AI Officer

Mark Simpson

Chief AI Officer

Mark leads Griffiths Waite's AI strategy, helping organisations build scalable enterprise capability that delivers measurable impact whilst reducing risk and complexity. 

Leon Barrett

Head of Product

Leon Barrett

Head of Product

Leon helps enterprise organisations turn product strategy into measurable business impact, drawing on experience delivering customer-centric innovation at Amazon. 

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Get in touch

Ready to achieve AI advantage?

Turn AI ambition into products that deliver measurable business impact with confidence.

No obligation. A focused conversation to explore where AI can create real advantage in your organisation.

Get in touch

Wave Background

Get in touch

Ready to achieve AI advantage?

Turn AI ambition into products that deliver measurable business impact with confidence.

No obligation. A focused conversation to explore where AI can create real advantage in your organisation.

Get in touch

Wave Background

Get in touch

Ready to achieve AI advantage?

Turn AI ambition into products that deliver measurable business impact with confidence.

No obligation. A focused conversation to explore where AI can create real advantage in your organisation.

Get in touch