Man on laptop
Motability

Transforming the Eligibility Experience for Millions of Customers

Motability partnered with GW to modernise its eligibility assessment platform, replacing manual processes with a faster, automated and more consistent digital service. The new system improves accuracy, reduces operational effort and supports Motability’s mission to deliver a seamless experience for disabled people across the UK.

Automation

Legacy Modernisation

Digital Transformation

Man on laptop
Motability

Transforming the Eligibility Experience for Millions of Customers

Motability partnered with GW to modernise its eligibility assessment platform, replacing manual processes with a faster, automated and more consistent digital service. The new system improves accuracy, reduces operational effort and supports Motability’s mission to deliver a seamless experience for disabled people across the UK.

Automation

Legacy Modernisation

Digital Transformation

1m+

Annual Transactions

The platform reliably supports over one million eligibility transactions each year.

4,000+

Interactions Per Hour at Peak

Scales from 1,000 to over 4,000 interactions per hour without performance loss.

5%

Immediate Uplift in Sales

Delivered a 5% increase in online sales immediately after launch by improving journeys and performance.

1m+

Annual Transactions

The platform reliably supports over one million eligibility transactions each year.

4,000+

Interactions Per Hour at Peak

Scales from 1,000 to over 4,000 interactions per hour without performance loss.

5%

Immediate Uplift in Sales

Delivered a 5% increase in online sales immediately after launch by improving journeys and performance.

1m+

Annual Transactions

The platform reliably supports over one million eligibility transactions each year.

4,000+

Interactions Per Hour at Peak

Scales from 1,000 to over 4,000 interactions per hour without performance loss.

5%

Immediate Uplift in Sales

Delivered a 5% increase in online sales immediately after launch by improving journeys and performance.

Goal
Goal

Breaking through legacy barriers to growth

Motability Operations, Europe’s largest used car dealer, sells over 145,000 vehicles annually through 4,500 dealers. Their overnight batch-processing platform couldn’t handle real-time performance or seasonal surges. After a failed offshore integration, they needed a trusted partner to deliver a resilient, modern e-commerce platform to fuel future growth.

Woman driving a car
Woman driving a car
Challenge
Challenge

Uninformed decision making

  • Visibility and decision-making: Outdated batch-driven systems slowed visibility and decision-making.

  • Scaling: Seasonal peaks exposed scalability issues.

  • Risk aversion and mistrust: Failed prior delivery created risk aversion and mistrust.

  • Lacking real-time access: Dealers and call centres lacked real-time access to stock and performance data.

SOLUTION
SOLUTION

A Digital Transformation Layer

GW partnered with Motability to design and deliver a robust, microservices-driven e-commerce integration platform that:

1m transactions
Supports over one million transactions per day, with real-time stock and remarketing cycle tracking. 

Advanced analytics and monitoring
Delivers advanced analytics and performance monitoring, enabling smarter decisions across dealers and call centres. 

Service-Oriented Architecture
Decouples systems via Service-Oriented Architecture, providing resilience and flexibility. 

Scales seamlessly
Scales seamlessly from 1,000 to 4,000+ interactions per hour. 

OUTCOMES
OUTCOMES

Award-winning and record-breaking experience

  • Record-breaking sales on launch day.

  • 5% uplift in online sales immediately.

  • Faster publishing times and improved dealer responsiveness.

  • Award-winning recognition, including Global Innovation of the Year and Business Partner of the Year.

  • Ranked in the top 10 UK e-commerce sites alongside Amazon, eBay and Tesco.

Woman using mouse at computer
Woman using mouse at computer
How we did it
How we did it
How we did it

We rebuilt trust and aligned IT with business outcomes through deep consultancy and agile delivery.

Working in three-week sprints, we integrated global partners across the UK, India, and Canada, ensuring seamless execution. Every design decision was guided by business goals, creating a future-proof platform that redefined Motability’s operations and embedded intelligence at its core.

GW Delivery Team
GW Delivery Team
Wave Background

Conclusion

A Platform Ready for Long-Term Growth

Motability now operates on a digital platform engineered for scalability, resilience and continuous improvement. With a modern architecture, enhanced analytics and significantly improved performance, the organisation is well positioned to evolve its services and meet the needs of millions of customers for years to come.

Not ready to speak yet?

Start building clarity with our Intelligence Blueprint.

Your practical guide to defining direction, prioritising opportunities and building a clear, actionable roadmap for AI transformation.

Not ready to speak yet?

Start building clarity with our Intelligence Blueprint.

Your practical guide to defining direction, prioritising opportunities and building a clear, actionable roadmap for AI transformation.

Not ready to speak yet?

Start building clarity with our Intelligence Blueprint.

Your practical guide to defining direction, prioritising opportunities and building a clear, actionable roadmap for AI transformation.