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Motability

Redefining E-Commerce at Scale

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Goal

Breaking through legacy barriers to growth

Motability Operations, Europe’s largest used car dealer, sells over 145,000 vehicles annually through 4,500 dealers. Their overnight batch-processing platform couldn’t handle real-time performance or seasonal surges. After a failed offshore integration, they needed a trusted partner to deliver a resilient, modern e-commerce platform to fuel future growth.

Challenge

Uninformed decision making

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Visibility and decision-making

Outdated batch-driven systems slowed visibility and decision-making. 

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Scaling

Seasonal peaks exposed scalability issues. 

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Risk aversion and mistrust

Failed prior delivery created risk aversion and mistrust. 

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Lacking real-time access

Dealers and call centres lacked real-time access to stock and performance data.

Solution

A Digital Transformation Layer

GW partnered with Motability to design and deliver a robust, microservices-driven e-commerce integration platform that:

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1m transactions

Supports over one million transactions per day, with real-time stock and remarketing cycle tracking. 

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Advanced analytics and monitoring

Delivers advanced analytics and performance monitoring, enabling smarter decisions across dealers and call centres. 

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Service-Oriented Architecture

Decouples systems via Service-Oriented Architecture, providing resilience and flexibility. 

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Scales seamlessly

Scales seamlessly from 1,000 to 4,000+ interactions per hour. 

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Outcomes

Award-winning and record-breaking experience

  • Record-breaking sales on launch day. 
  • 5% uplift in online sales immediately. 
  • Faster publishing times and improved dealer responsiveness. 
  • Award-winning recognition, including Global Innovation of the Year and Business Partner of the Year. 
  • Ranked in the top 10 UK e-commerce sites alongside Amazon, eBay and Tesco. 
Developers

How we did it

We rebuilt trust and aligned IT with business outcomes through deep consultancy and agile delivery.

Working in three-week sprints, we integrated global partners across the UK, India, and Canada, ensuring seamless execution. Every design decision was guided by business goals, creating a future-proof platform that redefined Motability’s operations and embedded intelligence at its core.


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