The Business Impact Gap

How do you really measure the value of AI?

Learn how to identify where AI can add value to your business in this 30-minute video with Mark Simpson, Chief AI Officer, and Leon Barrett, Head of Product at GW

The Business Impact Gap

How do you really measure the value of AI?

Across every enterprise, a new type of leader is emerging. Responsible for growth, innovation and performance. Accountable for results, not just ideas. Expected to move fast, but without breaking what already works. They sit between business ambition and technical reality. And that’s exactly where things get difficult.

The gap between AI innovation and tangible business value is growing.

There’s no shortage of ideas and innovation, and with AI-driven product development, you can build those ideas into pilots faster than ever before.

But just because you can, does it mean you should? 

  • How can you tell if those pilots will add real value?

  • How do you know if they have potential to scale?

  • Will they drive your enterprise towards its goals, or pull it in the wrong direction? 

  • Are you giving your customers what they want, or being influenced by competitor concepts?

In this video, we delve into how you can develop a proof of concept designed to deliver measurable value to your business – and avoid short term short cuts that diminish your enterprise advantage.

In under 30 minutes, you will:

  • Get a better idea of how to find your ‘North Star’

  • Start seeing AI transformation as a long-term journey, not a short cut

  • Think about how to apply product thinking to AI

  • Learn the difference between efficiency and transformation

It’s up to fusion stakeholders like you to bring the commercial, technical and innovative aspects of AI together to bring value to your business.

This video could be your first step to achieving it.

Complete the form and we will email you the link.

Contributors

Mark Simpson

Mark Simpson

Chief AI Officer

Mark Simpson

Chief AI Officer

Mark has worked with the likes of Atradius, the Isle of Man government, Arqiva and more to deliver thoughtful AI and technology applications that deliver commercial and human impact to enterprises.

Leon Barrett

Head of Product

Leon Barrett

Head of Product

Before joining the GW, he worked with the likes of Amazon and Ring, with a focus on building intelligent, outcome driven products that restore faith in technology.

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Get in touch

Ready to achieve AI advantage?

Turn AI ambition into products that deliver measurable business impact with confidence.

No obligation. A focused conversation to explore where AI can create real advantage in your organisation.

Get in touch

Wave Background

Get in touch

Ready to achieve AI advantage?

Turn AI ambition into products that deliver measurable business impact with confidence.

No obligation. A focused conversation to explore where AI can create real advantage in your organisation.

Get in touch

Wave Background

Get in touch

Ready to achieve AI advantage?

Turn AI ambition into products that deliver measurable business impact with confidence.

No obligation. A focused conversation to explore where AI can create real advantage in your organisation.

Get in touch