Atradius
Reinventing Sales with AI Workflows
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For Atradius, broker-led business drives more than 80% of revenue. But their manual, fragmented intake process created inefficiency, compliance risk, and poor broker experience. The need was clear: a modern, AI-enabled solution to digitise and scale a critical sales function.
across emails, calls, and documents.
Manual rekeying of paper-based CRQs (credit requests), creating risk and latency.
No scope for automation and scale.
Damaging broker trust.
GW helped Atradius transform broker engagement by delivering:
giving brokers autonomy with zero disruption.
pre-filling broker data into core systems while preserving workflows.
improving transparency and reducing queries.
maintaining compliance and governance.
accelerating deal flow.
freeing sales managers for client engagement.
reducing compliance risk.
positioning Atradius as a modern, responsive partner.
We acted as both adviser and builder, shaping a pragmatic, modular solution aligned to business goals. By co-designing with brokers, testing prototypes early, and rolling out in phases, we ensured adoption, reduced disruption, and proved measurable value quickly. The result was not just a portal, but a scalable AI-enabled business transformation — one that unblocked a vital sales channel and set a blueprint for future innovation.