Unblocking a revenue-critical channel
For Atradius, broker-led business drives more than 80% of revenue. But their manual, fragmented intake process created inefficiency, compliance risk, and poor broker experience. The need was clear: a modern, AI-enabled solution to digitise and scale a critical sales function.
Dissecting the problem
Disjointed communication: across emails, calls, and documents.
Manual Process: Manual rekeying of paper-based CRQs (credit requests), creating risk and latency.
No standardisation: No scope for automation and scale.
Poor transparency: Damaging broker trust.
Cloud-native, AI-powered broker portal
GW helped Atradius transform broker engagement by delivering:
Self-service case initiation: giving brokers autonomy with zero disruption.
AI-powered CRQ ingestion: pre-filling broker data into core systems while preserving workflows.
Real-time status tracking: improving transparency and reducing queries.
Secure enterprise integration: maintaining compliance and governance.
Delivering transformative value
60–70% reduction in time-to-quote: accelerating deal flow.
Operational time-saving: freeing account managers for client engagement.
Improved governance and data integrity: reducing compliance risk.
Stronger broker loyalty: positioning Atradius as a modern, responsive partner.
AI-led problem solving
We acted as both adviser and builder, shaping a pragmatic, modular solution aligned to business goals. By co-designing with brokers, testing prototypes early, and rolling out in phases, we ensured adoption, reduced disruption, and proved measurable value quickly. The result was not just a portal, but a scalable AI-enabled business transformation — one that unblocked a vital sales channel and set a blueprint for future innovation.
Conclusion
A Sales Platform Built for Real Value
Atrium Sales demonstrates how intelligent product design and integration can unlock performance and commercial value within enterprise sales operations. By reducing manual workload, delivering real-time insight and embedding context into every interaction, the platform supports faster, more confident decision making and improved outcomes across the organisation.