Marketing Manager

About the Role

Joining Griffiths Waite as our Marketing Manager gives you the opportunity to help accelerate our exciting growth journey. We're looking for a B2B marketer with 3+ years experience to help us take GW to the next stage of growth by fully owning the delivery of our demand generation and marketing for the consultancy.

In this role, you'll own and contribute to pipeline growth which will be measured in commercial impact; you will be comfortable with MQL targets that drive valuable SQLs.

You'll independently own demand generation and nurture cycles, whilst having a deep understanding of our target ICP, creating messaging for them and distributing it across key channels to support the creation of early stage pipeline entries. Through ownership of a diverse and innovative marketing engine, you will be an integral part of helping us achieve our ambition of ensuring GW is the UK's leading AI consultancy.

You'll sit within the commercially focused growth team, reporting directly to the Director of Business Development alongside our fractional CMO, scaling our brand presence in the UK and ensuring a strong internal marketing culture.

About Us

Griffiths Waite is a forward-thinking product company that specialises in creating innovative solutions for enterprise clients. Our mission is to design intuitive, user-centric digital products that deliver exceptional value and lasting impact.

Our Core Values

• Brilliance – We move with purpose, innovate boldly, and simplify complexity to deliver high-impact results with clarity and speed.
• Trust – We build lasting relationships through integrity, transparency, and a deep commitment to our clients' best interests.
• Collaboration – We work together openly and supportively, believing that true success is a shared achievement.
• Ownership – We take responsibility for what we deliver, stay solution-focused, and always follow through on our promises.

If these values resonate with you, we'd love to hear from you.

What You'll Be Doing as a Marketing Manager

• Commercial accountability for pipeline generation - This role carries clear commercial accountability, requiring you to influence pipeline through MQL creation and nurture, support SQL conversion with relevant content and touchpoints, report honestly on what is and isn't working, and optimise activity based on revenue impact rather than vanity metrics.
• Own the Ideal Customer Profile - You'll take the lead of being the expert internally of who our target audience is and what their pains and challenges are. You'll be hands-on with keeping our customer facing proposition relevant and messaging tight, but comfortable making recommendations for iterations as the market moves and evolves.
• Own and execute GW's marketing plan - Own the day-to-day execution of marketing activity across all channels, both owned and 3rd party, including events, editorial, digital, outbound and ABM strategies. Your work and collaboration with the Director of Business Development has the goal of generating MQLs, nurturing prospects, and converting conversations into qualified opportunities.
• Validate and refine the value proposition - Our market position is only as strong as our relevance in it. You'll help test, validate and iterate our value proposition to ensure a strong market fit, one that keeps ahead of the pains and challenges of our ICP and ultimately creates interest in the consultancy.
• Tracking and measuring - You will be comfortable with tracking, measuring and reporting on all activity, providing feedback and recommendations on what's having an impact and the return on the investment made.
• Build and maintain key partnerships - Our partnerships strategy has huge potential and you'll be expected to significantly contribute to it's growth and the value we get from it. From identifying partners, maintaining relationships and co-curating activity, forming commercially mutual relationships is a key strategy for us.

What We Are Looking For

As GW's Marketing Manager, you'll epitomise our values and be a key driving force in establishing our internal marketing culture. You'll:

• Be a self starter, asking for forgiveness not permission
• Be commercially orientated with every decision and idea focussed on developing new relationships and opportunities for GW
• Have intrapersonal skills that allow you to form strong working relationships with key people of influence inside the business and build meaningful and valuable rapport with partners and prospects externally
• Be both creative and analytical, able to manage and iterate a fast developing marketing approach whilst tracking and understanding the right metrics to inform key decisions
• Have a mindset that isn't limited and you'll be open to all the potential that comes from a fast scaling and goal-driven business

What Does Success Look Like in Six Months?

By month six in the role, you should have established a strong, scalable demand foundation that aligns marketing and sales around a shared view of the buyer and delivers measurable pipeline impact. This includes:

• You deliver a predictable flow of MQLs supported by clearly defined nurture journeys, ensuring prospects are engaged with relevant messaging at each stage of the funnel. Each MQL has a commercial value placed against it to contribute towards revenue growth for the company.
• A clear ICP is documented, validated with Sales, and consistently used across campaigns, messaging, targeting, and lead qualification - resulting in improved lead quality and tighter sales alignment.
• Our content strategy is focused around 2-3 core content pillars, each directly mapped to priority buyer pain points and buying stages, enabling sales to reinforce marketing narratives in active deals.
• Pipeline influence and revenue reporting is reliable and trusted, with clear visibility into how marketing activities contribute to opportunities and revenue, allowing you and our leadership team to make informed investment decisions.
• Events and campaigns consistently generate measurable follow-up conversations, with defined post-event workflows, sales handoff processes, and performance tracking to ensure momentum continues beyond initial engagement.

What We Offer

• Salary of £40,000 per annum
• 25 days of annual leave plus all UK bank holidays
• Competitive pension contribution
• Private healthcare plan
• Opportunity to work on innovative projects with a talented team
• Professional development and training opportunities
• Flexible working hours and remote work options
• A collaborative and supportive company culture
• Strong client relationships with daily contact to ensure functionality delights
• Opportunities for skill mastery and mentoring within a small consultancy where everyone's opinion counts
• Regular company celebrations (Summer and Christmas Parties!)
• Gym and fitness studio
• Office located 60 seconds from New Street Station – right in the heart of Birmingham City Center