Meet rising customer expectations by applying AI for more rewarding interactions
AI technologies lay the foundation for new value propositions and distinctive customer experiences. AI can boost revenues through increased personalisation of services to customers, and lower costs through greater automation. With the adoption of hybrid cloud models increasing, businesses can capitalise on pre-trained and ready-to-use Machine Learning and deep learning models to jump start their AI programmes.
Conversations Are Core to Emerging Digital Experiences
The evolution of AI means that companies can respond to consumer demand in more natural, conversational ways, that is, text or spoken conversations rather than traditional screen interfaces.
As AI technologies mature and consumer confidence grows, conversational interfaces will handle increasingly complex and transactional interactions. Superior customer service experiences will combine elements of a screen-based UI with elements of a conversational UI to maximize engagement and satisfaction. Future experiences will deliver unprecedented convenience to consumers.
Conversational interfaces will deliver unprecedented convenience to consumers.
Intelligent and Personalised Propositions
AI technologies provide companies with a deeper and more accurate understanding of each customer’s context, behaviour, needs, and preferences.
This understanding, in turn, enables companies to craft an intelligent, personalised offering, that recommends actions, anticipates, and automates key decisions or tasks, and is personalised, to be relevant and timely, based on a detailed understanding of customers’ past behaviour and context.
This capability to gauge customers expressed needs and anticipate latent needs in real time needs to be built on AI and analytic capabilities embedded within customer journeys for fast execution of customer transaction requests and service queries, enabling instant fulfilment.