Superior user experiences for data rich applications
The digital products that firms build and deploy are a strategic asset in terms of building brand experiences with customers and growing revenue. Unfortunately, many digital initiatives struggle because they fail to connect behind-the-scenes activities to customer interactions and are often restricted by the technical complexity of their IT estates.
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Design for Business Value and Implementation Cost
The two key metrics for any new product development are the business value it will bring, and the implementation costs it will incur. Technical constraints are simply budget constraints. What might demonstrate well, may be a nightmare or impossible to implement.
Design suffers when it’s siloed from the technical implementation. The design phase should comprise of experts in both design and engineering to ensure best-in-class user experiences built on advanced technology.
A team of designers, developers and architects, we care about bringing digital products to life. Our approach is based on a deep understanding of the interplay between design, technology and user behaviour in satisfying business goals.
Our designers care for the user’s experience over the entire customer journey, at every touchpoint with your company, all the while collaborating with software engineering to ensure the designs are technically feasible within the constraints of the project. At the same time, we’re watching for innovative new technologies that can make the experience more seamless and rewarding.
Design suffers when it is siloed from the technical implementation.
Integrating ‘Front of House’ and Backstage Operations for Seamless Experiences
For superior user experiences we must reimagine and digitise the entire customer journey. These are the beginning-to-end processes that customers experience when interacting with a product or service, across the numerous devices and channels available to them.
Digital experience initiatives frequently falter because companies have an incomplete picture of what underlies an experience. We solve this by identifying the set of complex interdependencies that shape the interactions with customers. This includes those parts of the ecosystem that are in plain view of customers as well as those parts that influence the customer experience from behind the scenes.
Once we identify the customer journeys to be digitised, we plan their provision so that the IT architecture can evolve naturally, as the customer journeys build on one another. This is critical, but often ignored.