Business intelligence is moving away from specialist tools used by a small number of financial analysts towards pervasive, process and application-integrated analytics used by everyone in the organisation.
For more than 15 years, Business Intelligence (BI) has lived at the intersection of people and data with the goal of making people and organisations smarter. The vision of turning data into intelligence has become a reality for many corporations and BI projects have delivered measurable ROI.
But, for many organisations, the ability of individuals, teams and departments to apply the "intelligence" they’ve gathered from BI into an actionable plan or process isn’t possible. The information companies get from BI projects isn't matched to the underlying processes that inform how people work. Common escalation issues and exceptions to common business rules are handled as one-offs, in a combination of manual work, e-mail, and meetings - BI awareness doesn't turn into action, much less repeatable improvement.
The opportunity is to turn that information into action. This is where combining SOA and Business Intelligence provides the opportunity of making intelligence actionable and process improvement repeatable.
This new approach to BI and data warehousing incorporates real-time feeds from application events and business processes, automated decision making and analytics are presented not only through dashboards and reports but also integrated into application and business processes.
This provides a closed-loop environment for continuous process improvement delivering the required level of continuity between the analysis of processes and the deployment of process improvements - enabling process enhancements to be deployed faster, more widely, and with greater predictability and lower risk.